The challenge
The utility's customer service centre is where millions of customers meet the company, and it runs in continuous shifts. Staff sit at consoles for hours, so the uniform had to look composed at the end of a shift and let a visitor tell call-centre staff, counter staff and supervisors apart.
Requirements
- Cloth that breathes and holds a crease through long seated shifts
- Three groups — call centre, counter, supervision — visibly distinct
- Durability across frequent laundering and a continuous rota
- A professional look that reads clearly as the utility's own team
Solution
- Cloth selected on two priorities: breathability for seated shifts and crease resistance so the shirt still looks sharp late in the day
- Waistcoat detailing and an accent colour used to mark the three roles within one shared palette
- A programme of shirts, waistcoats, trousers and skirts that combine by role
- Real cloth swatches presented for handling and wear-testing before sign-off
Process
The centre runs continuous shifts with staff seated at consoles for hours, so breathability and crease resistance drove the cloth selection.
The programme distinguishes call-centre staff, counter staff and supervisors through waistcoat detailing and accent colour.
Following Mon Amie's standard six steps: consultation → design & cloth → sample approval → individual measuring → production → delivery & three-year warranty. See the process →
Outcome
- One palette, three clearly distinguishable roles
- A uniform suited to the reality of long console shifts: breathable and crease-resistant
- A consistent image for the centre in front of the utility's customers
Facing a similar challenge?
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