Case study · Trung Nguyên

Corporate uniforms for Trung Nguyên

Trung Nguyen Legend Group is a Vietnamese coffee group founded by Chairman Dang Le Nguyen Vu in Buon Ma Thuot, with the vision of becoming a global coffee leader. The group owns the Trung Nguyen Legend, Trung Nguyen and G7 brands, the Trung Nguyen Legend Café and Trung Nguyen E-Coffee store networks, and the World Coffee Museum in Buon Ma Thuot. Its Vietnam office is at 82–84 Bui Thi Xuan Street, Ben Thanh Ward, Ho Chi Minh City. Mon Amie Uniform is the uniform tailor working with Trung Nguyên.

Sector
Hotels & Restaurants
Scope
Corporate uniforms · On-site measuring

Photos: Trung Nguyên's official website (trungnguyenlegend.com), published with the organisation's consent.

01

The challenge

Trung Nguyên needed uniforms that reflect a hospitality and services organisation: consistent across departments, fitted to each person and durable in daily use.

02

Requirements

  • Built for daily industrial laundering
  • One uniform per department, one brand
  • Heat-ready kitchens, stain-resistant service
  • Measured by shift, never closing
03

Solution

  • Style and cloth advised for the real working environment of each department.
  • A sample made for approval before bulk production.
  • The Mon Amie team measures every person on site.
  • Delivered on site, with a three-year free alteration warranty.
04

Process

Trung Nguyen Legend Group is a Vietnamese coffee group founded by Chairman Dang Le Nguyen Vu in Buon Ma Thuot, with the vision of becoming a global coffee leader. The group owns the Trung Nguyen Legend, Trung Nguyen and G7 brands, the Trung Nguyen Legend Café and Trung Nguyen E-Coffee store networks, and the World Coffee Museum in Buon Ma Thuot. Its Vietnam office is at 82–84 Bui Thi Xuan Street, Ben Thanh Ward, Ho Chi Minh City.

For clients in hospitality and services, Mon Amie starts from the organisation's brand identity: cloth chosen for the working environment, a sample made for approval, then our team measures every person on site before production.

Measurements and approved samples are kept on file per employee for new joiners, and every garment carries a three-year free alteration warranty.

Following Mon Amie's standard six steps: consultation → design & cloth → sample approval → individual measuring → production → delivery & three-year warranty. See the process →

05

Outcome

  • Every garment cut to the individual employee's measurements.
  • Measurements and samples kept per person for later top-up orders.

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